Fourth graders at RES are wrapping up a unit on media literacy. They learned about several strategies that advertisers use to get people's attention and convince them to buy products. Then they practiced finding those strategies in different kinds of advertisements. Finally, the scholars created video advertisements for books, also known as book trailers, to try to convince other scholars to read their favorite stories.
We hope you enjoy the book trailers! Can you identify some of the strategies used by our scholars? They may include Association, Bandwagon, Beautiful People, Bribery, Celebrity Endorsements, Experts, Explicit Claims, Fear, Humor, Intensity, Maybe/Weasel Words, Plain Folks, Testimonials, Repetition, and Warm and Fuzzy.
We share all our scholars' book trailers on YouTube and Twitter. Sometimes we hear back from authors that they liked the trailers! We have added those mentions below the videos.
S.S. Taylor, the Author of The Expeditioners, liked this book trailer on Twitter!
New Featured Book Review! @SSTaylorBooks's The Expeditioners & the Treasure of Drowned Man's Canyon review by Gr 4 https://t.co/WcZVa7PRFQ— RES Library (@RESVTlibrary) January 16, 2017
The author of Life of Ty, Lauren Myracle liked this book trailer on Twitter!
Dan Gutman, the author of Never Say Genius, complimented this book trailer on Twitter!
@RESVTlibrary @YouTube wow! That is fantastic! Is it OK if I post it on Facebook for all the world to see?— Dan Gutman (@DanGutmanBooks) January 31, 2017