Fourth graders at RES are continuing to wrap up a unit on media literacy. They learned about several strategies that advertisers use to get people's attention and convince them to buy products. Then they practiced finding those strategies in different kinds of advertisements. Finally, the scholars created video advertisements for books, also known as book trailers, to try to convince other scholars to read their favorite stories. Here are two more great examples, from a fourth graders who used the advertising strategies of Intensity, Plain Folks, Fear (to get the viewer's attention), and Repetition in their book trailers for Smile by Raina Telgemeier and The Time of the Fireflies by Kimberley Griffiths Little.
And a behind the scenes note: these scholars used the "app smashing" technique of using more than one application on a digital device to create a single final product. The fourth graders used the iMovie, Green Screen, Camera, and Notes apps together make these amazing videos!